Types of Vehicle Advertising
Nowadays there are a variety of different, creative ways to advertise your business rather than the traditional flyers, newspaper ads, or billboards. One advertising trend that has really taken off in recent years is vehicle advertising. This involves putting your business information in some form on your car so that potential customers can see it on the go. We’re here to cover the most popular forms so you can choose which is best for you and your company.
Car wraps:
This is probably the most extreme version of vehicle advertising. I’m sure you’ve driven down the street and noticed a car COVERED in some bright colored graphic advertising their business, these are called car wraps. The wraps are made from a vinyl material that has your advertisement printed on it. These wraps also tend to be the most expensive option, mostly due to the fact that they are so large and must be designed to fit your car. However, they are a great way to grab the attention of your fellow drivers and will be well worth the money in the long run.
Vehicle Lettering:
This is a more toned down version of car wraps. Most landscaping companies or contractors have a version of vehicle lettering on their company cars. Vehicle lettering is die cut vinyl that you place over the cars paint with your company information on it similar to a sticker. You’re not just limited to lettering though, most companies can do printed graphics which feature your logo or other images as well. The only difference with this and car wraps is that they do not cover the entire surface of your vehicle or large portions of it, they are essentially made to enhance the look of your vehicle, giving it a professional appearance all the while letting people know who you are.
See Thru Graphics:
See through graphics are very popular with realtors, contractors, and the like. These graphics are images printed on vinyl that have tiny perforations cut into them so that you can SEE THRU them while they are placed on your windows. From the outside they appear to be a solid image and are a great way to get your face out there without taking over the entire car.
If your personal car doubles as your work car and you don’t want to constantly be “on the job” this might be the option for you. Car magnets can be printed very large and act as an oversized business card you can attach to your vehicle. The best part is you can remove them when you they aren’t in use. They do require some work however, if you want to keep the magnet in good working condition. It’s best to place on a vehicle in a clean area and flat storage is a must! Many people place them on refrigerators or filing cabinets when they aren’t on the car.
Hopefully now you have a better idea of the type of vehicle advertising available to you. Consider these options and you’ll be bringing in the customers in no time!