Top Mistakes In Advertising & How To Avoid Them: Part 1 of a 10 Part Series: Ad Testing & Tracking

It strikes me that there are quite a number of opportunities out there for you to showcase your product or service using just about any form of media, and that’s fantastic. There is, as you have probably discovered, certainly no shortage of media players and opportunities to pick from. What I found the most powerful… Continue reading Top Mistakes In Advertising & How To Avoid Them: Part 1 of a 10 Part Series: Ad Testing & Tracking

When an Ad for a Fizzy Drink Creates a Public Outcry – And What Other Businesses Can Learn From It

‘Marketers’ lives matter’. Especially when they produce an ad that causes massive public outrage. The ‘ad rage’ over the recent Kendall Jenner ad for Pepsi is one of the latest in a long list of big brand marketing mishaps. While the fallout from this ad may be a temporary chink in the armour of the… Continue reading When an Ad for a Fizzy Drink Creates a Public Outcry – And What Other Businesses Can Learn From It

Types of Vehicle Advertising

Nowadays there are a variety of different, creative ways to advertise your business rather than the traditional flyers, newspaper ads, or billboards. One advertising trend that has really taken off in recent years is vehicle advertising. This involves putting your business information in some form on your car so that potential customers can see it… Continue reading Types of Vehicle Advertising

Surprising Ways That Commercial Signage Can Work For You

Like most modern business owners, you’re probably sinking the majority of your marketing funds into online advertising. Without a doubt, consumers are definitely spending more of their time surfing the web and they are regularly turning to online platforms when searching for businesses or services and products that they need. Surprisingly, however, commercial signage remains… Continue reading Surprising Ways That Commercial Signage Can Work For You