“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”
– Lee Iacocca
Communication in personal and work life is crucial to one’s development and growth. Even the worst ideas communicated effectively are likely to score better than brilliant ideas which are not put across with due emphasis.
Imagine a sales person calling up a prospect. He/she calls up and informs the potential customer at the other end about a newly launched product or service. He/she, however, doesn’t sound very confident about the product/service and also fails to answer queries raised by the person at the other end. Now you tell me this thing: would this sales person be able to close a deal? Would this person be able to meet or exceed the targets set by the company he/she works in?
Herein this post, we are going to talk about what it takes to excite a potential customer and successfully closing a deal.
No matter how deeply a sales person understands his products and/or services, if he cannot communicate well, chances are he would fail a lot more than he would succeed. Good communication helps a sales person build a quick rapport with the customer which means he has a better chance to persuade the customer to consider the product and/or service on offer. This is why smart companies, MNCs, are investing substantial amount of efforts in training their people. They are increasingly leveraging the benefits that training programs for employees entail.
Training programs for employees that are customized to empower attendees communicate more effectively are either arranged internally or through outside resources – training companies. In the in-house training model, senior level managers take up the task to educate the participants in the art of building relationships with the customers through effective communication. They may also be trained on selling skills, which go hand in hand with the communication skills. When companies look outside for training needs, they look for professional training companies which are experienced in imparting proven training programs for employees or management skills training programs.
Professional end-to-end training program companies conduct needs diagnostic studies to get an idea about the training needs of the employees so that they can customize their communication training programs for employees. These companies also measure the impact of their trainings once the programs are done with, and employees get back to their usual work life. Training programs for employees are not anew; they have been in existence for decades. The modern day training programs, however, are more scientific and result oriented in their approach.